With the 2022 FIFA World cup already underway, we believe opportunities could lie in the sports apparel, broadcasting, food and beverages, breweries, and travel-related industries. We also favour stocks that are sponsors of the FIFA World Cup. Sponsors benefit from a possible increase in demand for their products/services due to increased brand awareness and improved brand visibility.
1. Singapore Telecommunications Ltd (SGX:Z74) $2.70, up 17.45% YTD. Singtel has the broadcasting rights for FIFA World Cup 2022. They offer live coverage of all 64 matches through Singtel TV and CAST, its video streaming app. The telecommunications company has been broadcasting the world cup ever since 2010.
Crucially, this year’s world cup has a favourable time difference, with Singapore just 5 hours ahead of Qatar. This should help boost the company’s total number of subscribers and its Average Revenue per User (ARPU) metric.
2. Nike Inc (NYSE:NKE) $106.65, down 36.01% YTD. Nike stands out as the leader in kit sponsorships for the world cup, with 13 national team jersey deals. This includes popular teams such as Brazil, England, Croatia, France, Portugal, Netherlands, USA, and even Qatar.
Nike’s revenue grew by 3.58% YoY in the latest quarter. Revenue across the brand portfolio, which includes Converse, grew by 2.23% for Converse and 3.51% for Nike. Nike stands out as a high-quality business, with strong brand loyalty reinforced by high profile athlete endorsements.
3. McDonald’s Corporation (NYSE:MCD) $273.27, up 1.94% YTD. McDonald’s has served as a sponsor of the World Cup since 1994. The fast food giant is frequently seen in commercials during half-time and is also often mentioned by announcers.
McDonald’s has strong brand recognition and is a Dividend Aristocrat, having logged 46 consecutive years of dividend growth. In Singapore, McDonald’s will be screening World Cup matches at 19 selected outlets across the country. Additionally, customers are more likely to order home delivery during matches. Thus, these initiatives should help boost the company’s top and bottom line.
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