A Deep Dive into The Trade Desk (TTD) Opportunity

17 Feb 2022

By Eric Lee, Account Manager, Phillip Nova

The Trade Desk (TTD) operates a programmatic advertising platform. Instead of advertisers simply buying ad space on a particular social media platform or on a specific mobile app, it uses high-speed computers and sophisticated algorithms to match the ads with the right viewers.

It offers advertisers the opportunity on multiple platforms which include social media, connected TV, audio, mobile, etc. Trade Desk has a global presence and is present in major business hubs like Europe, Asia and the United States.

The Trade Desk is Global
Source: Q2 2021 Investor Presentation

The Trade Desk works with ad agencies to empower them to realise the full impact of their campaigns and optimise them in real time. As the company says, it is “an enabler, not a disruptor”.

The Trade Desk is an enabler, not a disruptor
Source: Q2 2021 Investor Presentation

Using their industry-leading AI Koa™ which analyses data from across the internet, to provide insights and recommendations match the ads with the right viewers, in the most efficient and effective way. With Koa™, its customers can tap into data analysis from over 600 billion queries each day, more than 100x the volume of global search.

According to report by GlobeNewswire, the total addressable market (T.A.M.) of the advertising industry is expected to cross $1 trillion over the coming decade. The Trade Desk generated revenue of $836 million Fiscal Year 2020, which helps illustrate its huge potential for growth in the coming years.

Digital advertising spending worldwide from 2019 to 2024

Source: Statista

The Trade Desk Revenue Projection

Source: Koyfin.com

Growth in share value of the stock is loosely correlated with its growth in its revenue, earnings and assets. Over the past 5 years, these 3 financial metrics grew by 89% per year on average, which explains its 85% p.a. CAGR in its market value. From its Trailing-Twelve-Month result and the enormous T.A.M. that is still projected to grow by 15% per year over the next decade, we can extrapolate and project the company’s future growth.

Source: Bloomberg

Since its debut, the 250-days Moving Average has been acting as a support for the share price of The Trade Desk (TTD). Since 2017 whenever the share price was trading at or below this 250-day moving average, as indicated by the KST indicator, it offered investors with a good entry point to the stock.


 

Eric Lee is an Account Manager with Phillip Nova. With expertise in Futures, Forex, Stocks, and Unit Trust, Eric makes an all-rounded advisor. Make informed trading decisions without spending time combing through endless information as Eric readily provides clients with trade alerts and insights via WhatsApp. Over his years of experience, Eric developed systematic strategies in trading and investing. Book a complimentary coaching session below to leverage on his expertise as he imparts his knowledge to enhance your trading journey.

An Exchange Traded Fund (ETF) is a marketable security that is formed to track nearly anything, ranging from a specific index, sector, commodity, or increasingly, theme. They are most commonly used to track a basket of stocks, and can typically be accessed through the same channels as regular stocks. ETFs are typically separated into passively-managed ETFs that simply mirror the security they are tracking (e.g. the STI), and actively managed ones that attempt to deliver higher returns or specific investment objectives, often with a pre-specified theme in mind (e.g. ARK Invest’s Innovation ETF).

Why should I trade in ETF CFDs?

  • ETFs have been growing in popularity over the years. 2020 was the best year for ETFs yet, with global equity ETFs seeing more than $1T in inflows within a 12-month period. Using CFDs to gain exposure to ETFs allows for greater capital efficiency because only a portion of the contract value is required as margin to establish a position.
  • ETFs are particularly popular with investors seeking a relatively hassle-free investing experience, while desiring exposure to a range of specific and relatively understandable securities. Trading ETF CFDs brings greater convenience by eliminating the need for traders to hold multiple currencies in order to access global ETFs.
  • An investor wanting exposure to the post-pandemic economic recovery could open a position in the well-known SPDR S&P 500 ETF (SPY), which tracks the performance of the S&P 500. Another investor that may be convinced of the future importance of Environmental, Social and Governance concerns (ESG) may find the increasing selection of ESG-themed ETFs that track a basket of high ESG-rating companies to be a good investment, rather than cherry-picking individual equities by hand. ETF CFDs can act as a powerful tool for traders can profit from both directions of the market by taking on long or short positions.

A look at two ETF CFDs we offer:

1) Has the ARKK been sunk?

ARK Innovation ETF (ARKK) ARKK is an actively managed ETF by ARK Invest that invests in a range of companies based on their innovative and industry-disrupting potential. ARKK’s largest holdings are in companies such as Tesla, Square, and Zoom. ARKK is down around -33% from peaking on 12th Feb and is currently in the red for the year to date as the market experiences a risk-off outflow of funds. Superstar fund manager Cathie Wood has however been consistently doubling down on her bets, buying even more shares in growth stocks that are going through their own tumultuous periods such as DraftKings, Peloton, Teladoc, and Tesla. In her view, ARKK is playing the long game, and remains steadfastly convinced in the long-term prospects of these growth stocks beyond this current bout of volatility. Similarly on outflows, investors are still betting big on ARKK as ARK Invest has only lost about $1.2B in assets this year across all its six funds, compared to seeing an inflow of $15.1B during the same period. Recently, investors have been nervously eyeing ARKK’s basket of tech stocks as their future earnings potential remain vulnerable to erosion through high inflation – the dominant concern of the market in recent weeks. As commodities – the major contributor to the recent heightened inflation fears – drops sharply from record highs, are investor concerns over hyperinflation overblown?

2) Searching for exposure to Asian equities?

iShares MSCI Asia ex Japan ETF (AAXJ) The AAXJ is currently trading -10.6% adrift of all-time highs seen in February, giving up gains in tandem with an Asia-wide equity sell-off at the time. Given that slightly over 40% of the ETF’s holdings are based in China, the ongoing tumult seen in Chinese equities currently have carried over nearly perfectly in the AAXJ, as Chinese investors take a breather after the stellar gains made over the past year. Looking ahead, Asia – and particularly China, is steaming ahead with its economic recovery. China is widely expected to be one of the best-performing major economies this year, providing a major boost to the outlook for corporate earnings. As the rest of Asia and the world gradually opens up their own economies, AAXJ is likely to again benefit from strong Asian outperformance amidst a strengthening trade outlook.

CFD is available for trading on Phillip MetaTrader 5 (MT5).

Features of trading CFD:

  • Trade in both the bull and the bear markets
    The ability to enter a long and/or short position allow traders to take advantage of both rising and falling markets.
  • Smaller barrier to entry
    Flexible and smaller contract sizes. This means that traders will be able to enter into a contract with a modest amount of capital.
  • No expiration date or risk of delivery
    Unlike futures which commonly have a fixed expiration date, CFD allows traders to perpetually hold the position(s). CFD is cash settled, no need to worry about the delivery of the underlying asset.

 

Benefits of using Phillip MT5:

Trade at zero commission on a dynamic platform that offers low spreads. Integrated with Autochartist and Trading Central Indicators, and available on mobile, web and desktop app, you will never miss a trading opportunity with Phillip MT5.

Register for a FREE 30-day Phillip MetaTrader 5 Demo Account

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